Privacy Statement and Cookie Directive

Sportcast GmbH, Kaltenbornweg 2, D-50679 Cologne (“Sportcast”) collects, processes and uses personal data which has been captured from visits to the website (the “Website”) in compliance with the applicable data privacy provisions in the Federal Republic of Germany. This Privacy Statement and Cookie Directive (hereinafter together: the "Statement") sets out which data of the visitor (“User”) is captured on the Website and how this information is processed and used.

1. Personal data
Personal data are all information which relate to an identified or identifiable natural person.  A natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. This includes, for example, the name, personalized email addresses, the residential address, the telephone number or the date of birth. 

2. Data collection, processing and use when the website is accessed over the internet
Each time a User accesses the Website, the User’s Internet browser, for technical reasons, automatically supplies the following data to Sportcast’s web server:

• IP address of the end device
• date and time of access
• name and URL of accessed page
• transferred data volume
• access status (data file transmitted, data file not found, etc.)
• recognition data of the used browser and operating system of the User's end device
• name of the User’s internet access provider
• website from which the access was made

The collection, processing and use of these data occur for the purposes of enabling the use of the Website (connection set-up), system security and technical administration of the network infrastructure. A comparison with other data sets or a transmission to third parties, even in excerpts, does not take place.

The legal basis for processing is Art. 6 para. 1 b) General Data Protection Regulation (“GDPR”)].

With regard to data collection, processing, and use for the purpose of optimizing the Website through web analytics, additional reference is made to Section 3 of this Statement.

3. Data collection, processing and use in the context of web analytics 

3.1 Google Analytics

On the Website, Sportcast uses Google Analytics, a web analytics service provided by Google LLC (USA) ("Google"). Google Analytics uses cookies. Cookies are text files which are stored on a User’s end device and make it possible to analyze the use of the Website by its Users.

The information about the use of the Website by a User produced by the cookie is normally transmitted to a server of Google in the USA and stored there. 

However, Sportcast has expanded Google Analytics with the code “gat._anonymizeIp();“ in order to assure anonymized collection of IP addresses (so-called IP masking). This means that the IP addresses of Users are shortened within the Member States of the European Union or in other States which are a party to the Convention on the European Economic Area before the transmission to the USA. So, the full IP address is transmitted to a server of Google in the USA and shortened there only in exceptional situations. Google is a registered member of the EU-US Privacy Shield

Upon request of Sportcast, Google will use this information in order to analyze the use of the Website by the Users for the purpose of compiling reports about the Website activity to provide additional services to Sportcast which are related to the use of the and Internet use. Google does not combine the IP address of a User's browser with other data under Google Analytics.

The User can prevent the storage of cookies with a corresponding setting on the User's browser software. Furthermore, the User can prevent Google from collecting the data generated by the cookie and relating to his/her use of the Website (including the User’s IP address) by downloading and installing the browser plugin available via the following link. The User can also refuse the use of Google Analytics by clicking on the following link. An opt-out cookie which prevents the future collection of his/her data when visiting the Website will be placed: Disable Google Analytics. However, Sportcast hereby informs the User that in this case it is possible that the User cannot completely use all functions of the Website.

Further information about the terms and conditions of use and data protection are available in the Google Analytics Terms of Service and Google Analytics Overview

The legal basis for processing is Art. 6 para. 1 f) GDPR, whereby the legitmate interest for Sportcast results from the fact that, in the first place, Sportcast has an interest in evaluating the Website data for purposes of its optimization. Secondly, a data subject can reasonably foresee that data might possibly be processed for this purpose at the time the personal data is collected and in light of the circumstances under which this occurs (especially the above-mentioned measures).

3.2 Other cookies
Other cookies are not set.

4. Google Maps

On the Website, Sportcast uses Google Maps, a service provided by Google LLC, Inc. (USA) ("Google") for the presentation of interactive maps. Information about the use of the Website (including the IP address of the User) can be transmitted to servers of Google in the USA due to the use of Google Maps. By visiting a content of the Website which includes Google Maps, the User‘s browser establishes a connection with the server of Google. The content of the map will be directly transmitted to the browser of the User by Google and integrated in the Website. Google is a registered member of the EU-US Privacy Shield

Futher information can be found in Google‘s data privacy information

The legal basis for processing is Art. 6 para. 1 f) GDPR, whereby the legimate interest of Sportcast results from the fact that Sportcast has an interest to offer helpful information on the Website. 

5. Limited purpose for processing and using personal data


All processing or use of personal data of the User occurs only for the purposes mentioned in this Statement and to the extent necessary to achieve the respective purpose.

Personal data are not published by Sportcast or disclosed to unauthorized third parties.

Transmissions of personal data to government agencies and public authorities occur only in accordance with mandatory national provisions in the law or if the disclosure is necessary in the case of attacks on the network infrastructure in order to pursue rights and for purposes of criminal prosecution.  The legal basis for this processing is Art. 6 para. 1 c) GDPR in conjunction with § 24 para. 1 no. 1 b) German Data Protection Act [Bundesdatenschutzgesetz, "BDSG"].

6. Storage and deletion of personal data
All stored personal data and pseudonymized usage data are deleted immediately and permanently as soon as the data are no longer needed for the purposes for which they were collected or the User demands this unless Sportcast is required by law to do preserve the data. If Sportcast is required on the basis of provisions in the law to preserve the data, the stored personal data and pseudonymized usage data will be permanently deleted upon expiration of the time periods for preserving data required by law.

7. Security
Sportcast uses technical and organizational security measures in order to protect the personal data of the Users against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. The security measures are continuously adapted in accordance with technological developments

8. Links to other websites
The Website may contain links to other websites. This Statement applies solely to the Website of Sportcast. Sportcast has no influence over, and does not control whether other providers comply with applicable data privacy provisions.

9. Rights of the User

The User has a right to information with regard to the stored personal data of the User. The User also has a right to have incorrect data corrected and to restriction of the processing and to have data deleted, as well as a right to object against the processing and the right for data transferability. 

The User can contact Sportcast by email at The data privacy officer of Sportcast can be contacted at Please note that only data privacy-related messages will be answered at this email address. For all other inquiries please use the email address  

It is pointed out that there is a right to file an objection with the supervisory authority

10. Applicability, validity and timeliness of the Statement

The provisions in this Statement on collection, processing and use of the User’s data apply for the User when using the Website. This Statement is current valid and is dated as of 25 May 2018. Sportcast reserves the right to amend this Statement at any time as needed with effect for the future, especially for the purposes of adaption to a further development of the Website or the implementation of new technologies.